Your admin,
on autopilot.
Your own booking page, automatic 48h and 24h reminders, deposits when you want them, and every dog’s history in one place. You just groom.
Your dashboard · running 24/7
Full groom · Emma Wilson · Email sent ✓
Tomorrow 9:00am — no action needed
Client can share & leave a Google Review
Client accepted — appointment confirmed ✓
Everything you need to run your day. Pro is $49. Try it free for 30 days — no card, cancel any time.
Your booking page,
open 24/7
Clients book their own appointments — at midnight, on the weekend, whenever suits them. No back-and-forth. No missed calls.
- Your own link: groomersbase.com/book/yourname
- 4-step booking with pet details, breed, size, and service selection
- You approve bookings or enable instant confirmation
- Automatic confirmation emails sent to clients immediately
- Multi-dog bookings supported out of the box
Everything in one place,
nothing slips through
See all your appointments at a glance. Filter by date, status, or search by client. Approve, complete, or cancel with one tap.
- Today / This week / All time views with filter pills
- Revenue summary per period — always know what's coming in
- Approve or decline pending bookings in seconds
- Issue refunds for cancelled appointments via Stripe
- Automatic waiting list when you're fully booked Pro
Your booking page can be live
before your next dog.
Pick your link, add your services, set your hours. That's it.
Start free trialSend report cards that
make clients love you
After every groom, send a personalised digital report card. Before & after photos, coat condition, behaviour grade, and a personal note. Clients get an image they can share.
- Before & after photos that clients actually want to share
- Coat condition rating and 1–5 behaviour grade
- Personal grooming notes visible to clients
- Recommend services for next visit — pre-fills their booking form
- Google Review prompt built in — grow your reputation automatically
Happy Paws Grooming · 19 May 2026
Know your numbers,
grow your business
Every plan gets revenue this month, appointment counts, new clients and your top services — with CSV export. Pro adds the longer view.
- Revenue this month, appointment counts and new clients
- Your top services by revenue
- Export it all to CSV
- A 12-month revenue chart and month-over-month growth Pro
- Top clients by lifetime value — know who to keep happy Pro
- No-show and cancellation rates Pro
Built for every type
of dog groomer
Whether you own a small salon, drive to clients in your van, or groom from home — The Groomers Base fits how you work.
Solo salon groomers
You run your own salon, just you and the dogs. Keep your calendar full, manage every client, and let people book online without calling you between appointments.
Solo mobile groomers
You drive to your clients and run everything from your phone. Manage your slots, service area, and bookings between visits — not hunched over a laptop at the end of the day.
Home-based groomers
Operating from home doesn't mean looking amateur. Get a professional booking page, automated reminders, and proper client management — without the overhead of a bigger system.
That's you? Have it running tonight.
From $39 a month. 30 days free, no card, cancel any time.
Start free trialThe old way vs.
The Groomers Base way
Managing it yourself
- Phone calls and texts at every hour
- Paper diaries, spreadsheets, or just memory
- Chasing clients to confirm appointments
- No-shows you didn't see coming
- Nothing to remind clients automatically
- No idea of monthly revenue until you count it
- Booking page? Just a phone number
On autopilot
- Clients book themselves, any time of day
- Calendar and appointment list always up to date
- Automated confirmation emails — instantly
- 48h and 24h reminders sent without lifting a finger
- Waiting list — offer a free slot to a waiting client in one tap Pro
- Revenue dashboard — know your numbers at a glance
- Your own booking page live in under 30 minutes
One tap, and
you're in
Add The Groomers Base to your home screen and it sits there like any other app. No address to type, no bookmark to hunt for, no tab lost among twenty others. Phone, tablet or computer — iPhone, Android, Mac or Windows, it works the same way.
On your phone or tablet
Your day sits behind one icon on your home screen. Tap it between dogs and you're straight into today's appointments — full screen, nothing else in the way.
On your computer
Keep it in your dock or taskbar and it opens in its own window, away from your other tabs. Same account, same bookings, always in step with your phone.
Always up to date
Takes about ten seconds to set up, and there is never an update to install. Every time you open it, you already have the newest version.
We'll show you exactly how to do it on your own device the moment you sign up — it's a step in your setup guide.
We didn't guess.
We went and read.
Before a line of this was built, I read sixty things real US groomers had written about their own working day — in trade magazines, in app reviews, under YouTube videos. These are six of them, and what each one changed.
“I had three people not show up today.”
Sandy Hartness · Groomer to Groomer
So we built: Deposits, and reminders at 48 and 24 hours — sent whether or not you remember.
“All new clients MUST book online their first time.”
Justine Cosley · Groomer to Groomer
So we built: Your own booking page. They type their own details, so nobody can say they never got the reminder.
“We were so old school… keeping our records on index cards. We were always losing them.”
Salon owner · App Store review
So we built: Every dog's coat notes, photos, vaccinations and past grooms, under the client. Nothing to lose.
“I'm a spreadsheets and Google doc girl… I feel most confident when I'm just grooming.”
One-year salon owner · YouTube comment
So we built: Setup is a seven-step guide, and the booking page is live in well under a minute.
“If they want to change days or times, that really messes up my route.”
Mobile groomer · YouTube comment
So we built: Reschedule requests come to you to approve or decline — nothing moves without your say-so.
“For the first time ever I have a solid work/life balance.”
Shannon Bishop · Groomer to Groomer
So we built: That's the whole point. Pause bookings, set your hours, take a break that repeats every week.
Real groomers, quoted from public sources — not customers of ours, and not paid to say any of it.
Built for exactly this.
Everything above, from $39 a month. Try all of it free for 30 days.
Start free trialNo credit card · Cancel any time
Every feature, in
plain English
63 things The Groomers Base does today. Open any section. If something you need isn't here, email me and say so.
Everything below is on the $39 plan unless it's marked Pro. Your 30-day trial includes all of it — nothing is locked while you try it.
Your booking page 12
- Your own booking link — groomersbase.com/your-name
- Clients book themselves in four steps: service, dog, date, time
- Several dogs in one booking, and several services per dog
- Instant booking, or approve every request yourself
- Buffer time between dogs, minimum notice, and how far ahead clients can book
- Open days shown at a glance so clients pick a real slot
- Pause bookings while you're away, without taking the page down
- Works embedded in a website you already have — Wix, Squarespace, WordPress
- Service area and travel fee for mobile groomers
- Intake forms — in the booking flow, or sent with the confirmation
- A grooming waiver clients sign, with a badge on their profile once they have
- Clients can add the appointment to their own calendar
Your day 7
- Calendar by day, week or month
- One appointment list with filters for pending, confirmed, completed, cancelled and no-shows
- Walk-ins added in seconds
- Time off, breaks and extra hours — including breaks that repeat every week
- Block out part of a day without cancelling anything
- Check-in and check-out times, if you want them
- A calendar feed so your bookings appear in Apple or Google Calendar
Clients and dogs 9
- A profile for every client, with their whole history
- A profile for every dog — breed, coat, behaviour, weight
- Photos of each dog
- Notes on a client, on a dog, and on a single appointment
- Vaccination records, with badges when one is due or overdue
- Duplicate clients caught before they clutter your list
- Marketing consent you can see and withdraw in one click
- Bring your existing clients and appointments in from a spreadsheet
- Take everything back out again as a spreadsheet, any time
Report cards 6
- A report card after the groom — what you did, how it went
- Before and after photos
- Coat condition, behaviour and your own notes
- What you'd recommend next time
- Sent by email, or saved as a picture or PDF to share how you like
- One-click unsubscribe for any client who'd rather not receive them
Reminders and messages 8
- Booking confirmations, sent the moment a client books
- Reminders 48 hours and 24 hours before — you do nothing
- Cancellation and reschedule notices, both ways
- A gentle rebook nudge about four weeks later, which you can switch off
- A notification bell in the app with the full history
- Push notifications on your phone the moment something happens Pro
- Rewrite any client email in your own words Pro
- Your logo at the top of client emails
Getting paid 8
- Take payment in person, online, or as a deposit — your choice, per booking
- Money goes straight to your own Stripe account, with your name on your client's statement
- Deposits as a fixed amount or a percentage
- The payment link goes out when you approve the booking, not before
- Refunds, in full or in part
- Discounts and promo codes
- Record how each client actually paid — cash, card, Venmo, Zelle and more
- No cut of your takings. A flat monthly fee, and that's it
When you're full 5
- Clients join a waiting list when there's no slot left Pro
- A slot frees up — you pick someone and send the offer in one tap Pro
- Offers expire on their own, so a slot never sits in limbo
- Suggest a different time instead of turning someone away
- Reschedule requests you approve or decline
On your phone 4
- Add it to your home screen and it opens like an app
- Built for a phone first — you're not at a desk
- The same account on your phone, tablet and computer
- A short guide inside the app for finding anything
Your data 4
- Backed up four times a day — and every backup is test-restored to prove it works
- Export all of it whenever you want
- Close your account and have your data deleted
- Built to GDPR rules, whichever country you're in
Every dog, remembered.
Coat notes, photos, vaccinations and every past groom — kept under the client, not in your head.
Simple, honest pricing
No setup fees. No contracts. No surprises. Start with a 30-day free trial — no credit card required.
Everything you need to run a professional grooming business.
- Unlimited appointments
- Online booking page (your own link)
- Calendar & appointment management
- Client & pet profiles
- Automated email confirmations & reminders
- Groom Report Cards
- iCal calendar sync
- Analytics — revenue this month, appointment counts, new clients, top services, CSV export
- CSV import — bring your existing clients & appointments over
- Your logo at the top of every client email
For groomers who want the full picture and every advantage.
- Everything in Basic
- Push notifications — get alerted the moment a new booking comes in, a client cancels, or a payment lands. No need to open the app
- Deeper analytics — 12-month revenue chart, top clients by value, no-show & cancellation rates
- Custom email wording — write your own subject and message for the emails clients receive
- Waiting list — when a slot opens, you pick a client and send them the booking offer in one tap
- Priority support
Pay monthly or yearly — yearly works out at ten months for twelve, and you can switch billing period any time in Settings.
Zero transaction fees from us. Flat monthly fee only — not a percentage of your revenue. Stripe's standard card fee applies to online payments; everything else is yours.
Prices exclude VAT or sales tax, which is added at checkout where required by law based on your billing address.
Common questions
Ready to get your
time back?
Think of The Groomers Base as your receptionist, scheduler, and follow-up team — all running in the background while you focus on what you love.
30-day free trial · No credit card · Cancel any time