Your admin,
on autopilot.
Bookings, reminders, and cancellations — handled automatically. Think of us as your receptionist, scheduler, and follow-up team. You just groom.
Your dashboard · running 24/7
Full groom · Emma Wilson · Email sent ✓
Tomorrow 9:00am — no action needed
Client can share & leave a Google Review
Client accepted — appointment confirmed ✓
Your booking page,
open 24/7
Clients book their own appointments — at midnight, on the weekend, whenever suits them. No back-and-forth. No missed calls.
- ✓ Your own link: groomersbase.com/book/yourname
- ✓ 4-step booking with pet details, breed, size, and service selection
- ✓ You approve bookings or enable instant confirmation
- ✓ Automatic confirmation emails sent to clients immediately
- ✓ Multi-dog bookings supported out of the box
Everything in one place,
nothing slips through
See all your appointments at a glance. Filter by date, status, or search by client. Approve, complete, or cancel with one tap.
- ✓ Today / This week / All time views with filter pills
- ✓ Revenue summary per period — always know what's coming in
- ✓ Approve or decline pending bookings in seconds
- ✓ Issue refunds for cancelled appointments via Stripe
- ✓ Automatic waiting list when you're fully booked
Send report cards that
make clients love you
After every groom, send a personalised digital report card. Before & after photos, coat condition, behaviour grade, and a personal note. Clients get an image they can share.
- ✓ Before & after photos that clients actually want to share
- ✓ Coat condition rating and 1–5 behaviour grade
- ✓ Personal grooming notes visible to clients
- ✓ Recommend services for next visit — pre-fills their booking form
- ✓ Google Review prompt built in — grow your reputation automatically
Happy Paws Grooming · 19 May 2026
Know your numbers,
grow your business
Full revenue analytics, top clients by spend, most popular services, and month-over-month growth — all in a clean dashboard built for groomers.
- ✓ Revenue charts with weekly and monthly breakdowns
- ✓ Top clients by lifetime value — know who to keep happy
- ✓ Most popular services and price performance
- ✓ No-show and cancellation tracking
- ✓ Export to CSV
Built for every type
of dog groomer
Whether you own a small salon, drive to clients in your van, or groom from home — The Groomers Base fits how you work.
Solo salon groomers
You run your own salon, just you and the dogs. Keep your calendar full, manage every client, and let people book online without calling you between appointments.
Solo mobile groomers
You drive to your clients and run everything from your phone. Manage your slots, service area, and bookings between visits — not hunched over a laptop at the end of the day.
Home-based groomers
Operating from home doesn't mean looking amateur. Get a professional booking page, automated reminders, and proper client management — without the overhead of a bigger system.
The old way vs.
The Groomers Base
Managing it yourself
- 😤 Phone calls and WhatsApp messages all day
- 📋 Paper diaries, spreadsheets, or just memory
- 😰 Chasing clients to confirm appointments
- ❌ No-shows you didn't see coming
- 🔇 Nothing to remind clients automatically
- 💸 No idea of monthly revenue until you count it
- 📵 Booking page? Just a phone number
On autopilot
- ✅ Clients book themselves, any time of day
- ✅ Calendar and appointment list always up to date
- ✅ Automated confirmation emails — instantly
- ✅ 48h and 24h reminders sent without lifting a finger
- ✅ Waiting list — offer a free slot to a waiting client in one tap
- ✅ Revenue dashboard — know your numbers at a glance
- ✅ Your own booking page live in under 30 seconds
Simple, honest pricing
No setup fees. No contracts. No surprises. Start with a 30-day free trial — no credit card required.
Everything you need to run a professional grooming business.
- ✓ Unlimited appointments
- ✓ Online booking page (your own link)
- ✓ Calendar & appointment management
- ✓ Client & pet profiles
- ✓ Automated email confirmations & reminders
- ✓ Groom Report Cards
- ✓ iCal calendar sync
- ✓ Basic analytics (appointment counts & totals)
- ✓ CSV import — bring your existing clients & appointments over
For groomers who want the full picture and every advantage.
- ✓ Everything in Basic
- ✓ Push notifications — get alerted the moment a new booking comes in, a client cancels, or a payment lands. No need to open the app
- ✓ Full analytics — revenue, growth charts & top clients
- ✓ Custom email templates with your logo
- ✓ Waiting list — when a slot opens, you pick a client and send them the booking offer in one tap
- ✓ Priority support
Zero transaction fees from us. Flat monthly fee only — not a percentage of your revenue. Stripe's standard card fee applies to online payments; everything else is yours.
Common questions
Ready to get your
time back?
Think of The Groomers Base as your receptionist, scheduler, and follow-up team — all running in the background while you focus on what you love.
30-day free trial · No credit card · Cancel any time